![]() Much like the sneakerhead community, the Squishmallow fandom has its own rules, customs, and rarity scales for limited edition or hard-to-acquire Squishmallow characters. Popularized by hashtags like “ #squishmallowhunting” on Instagram and #squishtok on TikTok, Mallow lovers have created a community where the stuffed creatures are traded, exchanged, and sometimes sold for up to $1,000. Squishmallow influencers are mostly found on YouTube, TikTok, and Instagram. The Squishmallows’ cult-like following created the perfect recipe for viral TikToks, forged an Instagram community, and created fame for a new type of influencer: Squish lovers. Since every Squishmallow is given a particular personality, story, and first name, the toys allow collectors to bring their favorite foods to life, not just to eat them but to also appreciate them (and cuddle them). Originally for children, the plush toys quickly became a household name for Gen Z and millennials who fell in love with the brand. Squishmallows have been around since 2017. More recently, foodies have joined the group of ‘Mallow’ lovers, encouraged by a recent Squishmallow collection cleverly named the " Food Squad" which features food-themed friends, like Bernardo the Burrito and Bernice the Boba Tea. Squishmallows - cuddly and quirky stuffed toys - are taking the world by storm, crossing generational boundaries from the toddlers they are intended for to young adult collectors. ![]() By adding your email you agree to get updates about Spoon University Healthier
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